Tuesday, December 6, 2011

Marketing Tips and Another Upcoming Event

Now that our 99-99 Event has ended, I've got another one to tell you about!

I first got the idea for a 99-cent sale from a new friend I met in a marketing group. Karen Baney's book Nickels is releasing on the 13th of this month, and to celebrate, she decided to have a 99-cent event. It filled up before I could sign up, so we decided to create our own event. I promised Karen we'd be sure to let all our readers know about her event, too. 

Since she's well-known for her successful marketing, I decided to tap into her knowledge for a short interview, and then we'll tell you about her book and about her 99¢ sale with nine other authors.

Now for the interview:

Karen, you are considered an expert at Internet marketing. Can you give us three tips that will help us in our own endeavors?

Wow, thanks for the high praise. I consider myself more of a student. I've found there's always something new to learn about Internet marketing. Here's a few tips for authors:

1. Create an Articles page on your website. After you've appeared as a guest on another blogger's site, post a copy of your article on your own site. Be sure to promote the other blogger for a few days or a week. It's important to make sure they feel the love. But, after awhile add the article to your site.  By adding the article to your site, you are increasing your library of great content which you can promote long term.

2. Tag your books on Amazon. On every book product page, there is a tagging section. It's okay to add your own tags to your book. Then ask others (friends, family, other authors) to agree with the tags. This helps readers find your book in searches for those key words on Amazon. It also links your book with the Amazon community for that tag.

3. Pace yourself. Okay, so this isn't something specific for getting your name out there. But it is important.  If you just started learning how to use Twitter, then it might not be the best time to start a blog. Try new techniques for promoting. Give each of them time to be effective and give yourself permission to not do it all at one time.

What great information. I'm going to implement those ideas immediately. Thank you! Now, to your book. Nickels is the name of the book launching on the 13th - we've got more information about it below. Besides that book, which book has been your favorite to write and why?

I love writing all of my books. Nickels is my overall favorite because Niki Turner is a lot like me.  

Other than Nickels, I would say that A Life Restored (Prescott Pioneers #3) was a favorite to write. I loved writing about Thomas's struggle to let go of his guilt. He learns what it really means to start over. Then Caroline was a lot of fun to write. She wanted to do the right thing, but she often failed. 

With this being the third book in the series, I really enjoyed returning to familiar characters like Will and Hannah or Adam and Julia.  Even though they played a minor role here, they have become like family to me. I love spending time writing about them.

I love how characters become so real to us. So, what does your Christmas look like this year?

Snow free.  But that's a given in the Phoenix Metro Area of Arizona.  As the saying goes, "You can't shovel sunshine."

Jim and I will probably spend Christmas Day with his family. One of his sisters is hosting it this year. Of course there will be Christmas Eve at church.  We tend to be pretty low-key on the holiday.  Now, I just have to figure out that perfect gift for Jim...

Now about your book!

Synopsis of Nickels:

Niki Turner has finally arrived.  Her career as a Software Engineer is soaring—she has just been offered the company’s most sought after account, Helitronics. Life would be perfect, if she could stop her roommate from playing matchmaker.

Then Kyle Jacobs mysteriously re-enters her life. As painful memories resurface, his presence turns her life upside down and threatens to waylay her career. She must find a way to work with him—after all, he’s the helicopter flight consultant for the new flight control system she’s coding.

Can she forget the past and see him as the new man he has become? Or will her resentment keep her from finding what she has always been searching for?

About the Book Launch:

In celebration of best selling author Karen Baney's latest release, Nickels, a group of 10 Christian authors have united to bring you this great 99 Cent eBook Event Dec. 13 - 15.  Buy 3 Get 1 special book free.  Authors include:

Karen Baney - Nickels
Staci Stallings - Cowboy
Matt Patterson - My Emily
Sarah Witenhafer - Tamed
Naty Matos - Growth Lessons by Naty Matos
Precarious Yates (aka Sarah Smith) - The Elite of the Weak
Linda Yezak - Give the Lady a Ride by Linda Yezak
John Hileman - Messages
Jon Dillon - A God Who Speaks
Shawn Lamb - The Huguenot Sword

For more information visit the Women's Literary Cafe.

About Karen:

Karen Baney, in addition to writing Christian historical fiction and contemporary novels, works as a Software Engineer.

When she’s not busy writing, she enjoys traveling the state of Arizona with her husband, exploring museums and the picturesque landscapes the state has to offer.

Her faith plays an important role both in her life and in her writing. Karen and her husband make their home in Gilbert, Arizona, with their two dogs. She also holds a Masters of Business Administration from Arizona State University.

1 comment:

Anonymous said...

Great article, Karen and Tracy! I really appreciated your marketing tips too, Karen. I hadn't thought about setting up a page for articles. Awesome idea!